THE PEGGICO STORY

Two cats.
One simple question.

Why do so many cat toys assume every cat wants to play the same way?

Portrait of the two cats who inspired PEGGICO

FROM THE FOUNDER

PEGGICO began at home.

I share my life with two cats: a six-year-old blue-and-white British Shorthair and an orange-and-white Exotic Shorthair who is just over a year old.

Living with two cats at very different life stages made me pay closer attention. Play changes with age, energy, mood, environment, and personality. A toy that captures one cat’s full attention may mean nothing to another—and that is not a failure on the cat’s part.

That observation became the starting point for PEGGICO. Instead of rushing to put another product on a shelf, I want to begin with better questions: What makes a cat curious? What helps play feel satisfying? Which details make a toy worth returning to?

PEGGICO is being built through observation, small experiments, and honest feedback from cat parents. The goal is simple: create thoughtful play objects that respect how individual cats explore their world.

— Founder of PEGGICO

THE ORIGINAL RESEARCH TEAM

Different ages. Different needs. Equal curiosity.

6

Blue-and-white British Shorthair

Six years of companionship—and a daily reminder to notice how play evolves over time.

1+

Orange-and-white Exotic Shorthair

A younger perspective that keeps the questions, experiments, and household energy moving.

Their individual personalities stay private; what they teach us about better observation shapes the brand.

WHAT WE BELIEVE

Curiosity deserves thoughtful design.

01

Observe before making

We look for real play patterns and real frustrations before choosing a product direction.

02

Design for the individual

No toy is universal. Clear guidance should help cat parents make better choices for their own cats.

03

Be honest about progress

Ideas, prototypes, tests, and finished products are different stages—and we label them clearly.

04

Keep safety visible

Materials, care, supervision, and replacement guidance should be easy to understand.

THE STORY IS STILL BEING WRITTEN

Help us ask better questions.

Join the Founding Cat Panel for play notes, research polls, and first access when testing begins.

Join the Founding Cat Panel